The Present Situations in Neerson Free Essay Example, 2000 words

The community service might even sue Neerson for not abiding by the appropriate ethical standards. Also, Lauren cannot implement changes in the questionnaire without her supervisor s consent. Lauren can also be faced with decision paralysis (Werhane, no date). Lastly, the top management might already be aware of the situation and was hesitant in taking any steps due to the benefit being earned. After weighing all the considerations I have to come to a decision to resolve the problem that favors all the stakeholders. Keeping in mind all the ethical implications of the alternatives, firstly, both Lauren and Steffan have to keep in mind the interest of all the stakeholders before taking a decision (Bowie, 1999). After this is decided, the first step if for Lauren to clarify the whole situation with Steffan regarding the ethical issue involved in this situation. Lauren should explain to Steffan that it is the duty of a market researcher to keep the information collected confidential and not use the personal data collected in a market research project for any purpose other than market research. We will write a custom essay sample on The Present Situations in Neerson or any topic specifically for you Only $17.96 $11.86/page On hearing the problem, the management must take appropriate action against Steffan. If it fails to do so, then the right thing for Lauren to do is to quit her job as taking part in such as activity might hurt her reputation and subjugate her ethical standards. Lastly, Lauren should bring charges against Neerson on unethical conduct in market research.

Mcteague As A Social Commentary Essay - 816 Words

Written in 1899, Frank Norris’ novel, McTeague serves as a view of societal factions of his time period. Norris illustrates the stratification of society in this San Francisco community by using the concept of Social Darwinism. He gives detailed accounts of the inner workings of society along with the emotions of the time. Through his characters, Norris shows the separation of classes and the greed that grew abundantly during the late 19th century. He also gives a grim picture of survival in his depiction of the theory of natural selection. In the first chapter, Norris paints a picture of a town setting. He describes Polk Street as â€Å"one of those cross streets peculiar to Western cities, situated in the heart of the residence quarter,†¦show more content†¦These people are separated by their occupation, which also determines their activity on Polk Street. In noticing this activity, one can see the distinct lines drawn between the workers and the wealthy. Also, in this story of greed and deception told, the reader can see the underlying greed of the working class. The characters of Maria Macapa and Zerkow ooze greed from every pore. At the beginning of the novel, Maria can be found going through the tenant’s apartments for â€Å"junk† to turn in to Zerkow for payment. Once there, she delights in telling the story of her family’s former fortune concentrating on a gold plate, for which Zerkow drools over the mere thought of. It is in this scene that the reader also learns of the obsession

Integrated Marketing Communications Free Essays

string(467) " impractical to develop a regression measure of IMC for BMW cars in this country due to the availability of various types of IMC tools through which the customer can be reached such as direct marketing, personal selling, event sponsorship, media advertising, sales promotions, and the internet limiting the application of this tool since it is hard to tell how each of these factors affect the customers behaviour in an integrated form \(BMW Group in the UK, 2013\)\." Abstract In less than 20 years, IMC has spread all over the world and has become the most accepted business practice. IMC has transformed how communication marketing takes place. The complexities of application of IMC lie in the inability to evaluate the programs effectively. We will write a custom essay sample on Integrated Marketing Communications or any similar topic only for you Order Now Kitchen, Kim and Schultz (2008) argue that this problem will negatively impact on the application and further development of IMC. Several theories have been suggested in an effort of developing an integrated approach to measuring IMC. Some of these theories include measurement of absolute IMC effect, regression models, and IMC measurement over time. Analysis of these arguments, it is evident that none of them provide an effective way of measuring UMC due to the complexities that result from the interactions between different IMC tools. As much as this argument is founded based on the complexities that arise when trying to develop an effective way of evaluating IMC, it is still one of the most current topics that are under scrutiny providing enough data that prove its effectiveness. More so, the measurement of the tools of IMC independently provides data that can be used in the evaluation of IMC. Therefore, this paper concludes that the various measures of the IMC tools is substantive enough to provide a measure and hence determine the effectiveness of IMC 1.0 Introduction The surfacing of IMC is the most important illustration of development that has been realized in the marketing discipline (Kitchen, Kim Schultz, 2008). The increased openness in the world economy has fostered increased competition, which has directly affected the thinking and decision making within many organizations. The idea of integrated marketing was developed around twenty years ago when professionals and academicians were developing an approach that is realistic enough to avail a competitive strategic position within an organization. The onset of 1990s witnessed the advancement of IMC as a hot topic in analysing marketing strategy of many organizations (Belch Belch, 2004). As much as IMC has advanced as a marketing strategy, Kitchen, Kim and Schultz (2008) argue that, the effectiveness and hence further development of IMC is undermined by the lack of evidence on evaluation or measurement of the IMC. This paper will critically analyse this argument to ascertain the credibility of the conclusion that was derived from the above authors’ study. 2.0 Integrated Marketing Communication as a Theory As earlier mentioned the concept of IMC is still new, and most of the theories that explain its application are still under development and scrutiny. When the concept of IMC was first introduced, marketing and advertising theorists were in favour of the concept, believing that it offered advantages for both fields. On the other hand, educators in public relations were out rightly opposed to the concept (Reid, 2005). A good number of scholars in the public relations field argued that not only was IMC a form of imperialism in marketing, but also an encroachment (Belch Belch, 2004). This notion was developed since IMC perceived advertisement as part of marketing utility while public relations as a management function. This argument continued and resulted in several research studies being conducted in the analysis of IMC. Measurement of IMC has been quite challenging with some authors agreeing with the statement that there are no credible measurement techniques for IMC, while others sug gesting that it is quite possible to measure IMC effectively. The lack of effective and acceptable measurement of IMC programs is a major area of criticism. Several authors have argued that most measurements that are applied in the measurement of IMC programs are based on indirect measurements through measurement of the output of the programs rather than measuring the outcomes of communication activities in marketing, which provides a better understanding of the effects of measurement. Schultz and Kitchen (2000) argued that it is impossible to measure many marketing activities directly. More so, it is even more complex to ascertain the value and impacts of communication effects. Therefore, measurability as a problem affects both all marketing communication activities and IMC programs. To fully integrate this concept of un-measurability of IMC, this paper analyses the available theories that provide measures for measuring IMC. 2.1 Measuring absolute IMC Effect This is one of the main theories that try to support the argument that IMC is measurable. However, the nature of the marketing environment limits the measurability of IMC. This is because of the openness of the marketing environment to competing effects and a variety of stimuli from around the globe. Therefore, measuring the true effect of IMC is only achievable in a closed environment such as a laboratory. This involves participants in an experiment that has a controlled group of participants to be able to measure the effects of different IMC programs. 2.2 Regression Models in measuring IMC This is also a major postulate that tries to provide an applicable measure for IMC. This is the most frequently approach used in the measurement of IMC. Lee and Park (2007) are credited for developing a multidimensional tool for measuring IMC. This tool was designed based on regression analysis for validating the scale. On the other hand, Reid (2005) analysed the link between brand outcomes and IMC process. The application of multiple regression analysis enabled the researcher to analyse the effects of marketing variables effectively that are affected by the level of IMC consistency within an organization. However, the problem of the application of regression analysis applied to IMC limits the measurements to a specific channel of marketing communication. IMC involves integration of diverse ways of marketing communication, which limits the practicability of regression analysis as a means of measurement. This is so since multicollinearity is inevitable in IMC while unsupported by regr ession analysis. For instance, if a regression analysis measure of sales and brand value of a product such as BMW cars in the UK is developed, the risk of multicollinearity is inevitable due to the diverse communication channels applied in IMC (Reid, 2005). Therefore, it is impractical to develop a regression measure of IMC for BMW cars in this country due to the availability of various types of IMC tools through which the customer can be reached such as direct marketing, personal selling, event sponsorship, media advertising, sales promotions, and the internet limiting the application of this tool since it is hard to tell how each of these factors affect the customers behaviour in an integrated form (BMW Group in the UK, 2013). You read "Integrated Marketing Communications" in category "Essay examples" 2.3 Measurement of IMC over Time The interlinks in the marketing communication results in a circular process. It is obvious that behaviour influences attitudes and vice versa. For instance, a consumer’s positive familiarity with a brand may force the customer to change the attitude and previous networks or strengthen the positive network that was in existence. Therefore, IMC is based on a long-term synchronization of promotions and messages (Katrandjiev, 2000). IMC is distinguished from the other marketing activities in that it influences the behaviour of the target groups. This happens since IMC is planned, created, implemented and assessed through analysis of consumer behaviour in terms of current and future prospects of purchasing a product or a service. The application of a longitudinal study provides an effective measure for IMC. Since a time factor is a necessity in measuring IMC, accommodation of time as a factor has high chances of providing acceptable and practical results. To develop a measure of ef fectiveness of IMC a comparison between it and the traditional marketing communication (TMC) is necessary. Practicability of this measure in the business world is complex since it is complex to apply both TMC and IMC in order to develop the effectiveness of IMC in a specific organization. Several theories have been developed in the recent past in an attempt to develop the concept of IMC (Duncan, 2002; Schultz, Tannenbaum and Lauterborn, 1993, p.16). However, most of the developmental theories are founded on explanations involving advantages, definitions and acceptance. The main problem facing IMC is the measure of its effectiveness. Several approaches to providing metrics that can be used for measuring IMC have been developed. Many of the theories of measurement of IMC are developed based on the work conducted by Schultz and his colleagues. They conducted a study in 1993, which concluded that the IMC’s main objective is to create communication platforms that support the current purchasing capabilities of all customers or even change future behavioural prospects. Shultz et al concluded that the process of measuring IMC should involve measurement of all behavioural aspects of the customer that is in proximity to the actual acquisition behaviour as possible, and the process of measurement should be developed as part of the planning process. However, the authors did not succeed to measure IMC effectively due to the approach they adopted that measurement focused on output as earlier discussed. Kitchen and Schultz (1999) and Shultz et al (1993) advocated for the use of outside-in planning advance as a way of dealing with the challenges of measuring IMC. This process is designed to be initiated at the customers tracking backward based on the decision to purchase, so as to determine the point where the customer made the decision to purchase the product or service. This approach requires an utmost attention on the customer and the various opportunities where purchase message is delivered to them during the process. Analysis of the impacts of different messages at different points provides an effective way of measuring the impact and hence IMC. Some of the IMC tools through which the customer can be reached are the internet, sales promotions, media advertising, event sponsorship, personal selling, and direct marketing. Since IMC deals with integration, the tools should be monitored so as to determine the impact of the integrated system on consumer behaviour. Developing a tool to measure the integration is quite complex. For instance, it is impossible to measure the absolute IMC effect of coca cola products in the UK due to various competing effects such as price, brands, a variety of promotional strategies, huge number of advertising, as well as the effects of communication which it intertwined between the consumers and the suppliers (Coca Cola, 2013). These results to a very complicated marketing effect that is integrated with cases such as sales promotions affecting brand as well as sales and vice versa. Developing a measure that can integrate these factors is very complex and can only be achieved if conducted individually limiting on determining the effect of integration. 3.0 IMC is Measurable From the analysis above it is obvious that direct measurement of IMC is quite challenging, but there are various ways in which other elements of IMC can be measured and the resultant normalization of the measure be used as a general measure of IMC. Therefore, measurement of IMC is not as ineffective as the argument presented to validate it from derailed development. To fully comprehend this argument, consideration of the effects of various tools of IMC interact and the impacts. This will provide an insight into how various IMC tools can be used in the measurement of the impact and effectiveness of IMC. Therefore, this can be used to plan, execute, and evaluate any IMC program. 3.1 Effects of Advertising Most theories around advertising as IMC tools revolve around how customers perceive advertising messages. The focus of advertising effect is based on measuring the immediate response to the message as a cognitive reaction form of persuasion (Wright, 1980) and significance accessibility model (Baker and Lutz, 2000). Of most significance is the analysis of the effect of advertising over a prolonged period of time. The analysis of the effects of advertising is illustrated in the response hierarchy model (Vaughn, 1980). Therefore, by application of these models, advertising as an IMC tool can be measured effectively and applied in the interpretation of the effect of IMC programs in an organization. 3.2 Sales Promotion Effects In application, promotion of sales accounts for an equal or sometimes even larger budget as advertisements and yet very little has been done regarding measuring the impact of direct sales promotions as an IMC tool (Belch and Belch, 2004). The current marketing field has witnessed increased dependence on direct sales promotions as a marketing tool. This has resulted in increased demand for development of effective tools for quantifying and hence measuring the IMC tool (Neslin, 2002). Sales promotion’s impact is measured by analysing the impact on sales. Most marketers perceive direct sales promotion as a catalyst that increases sales. This limits many marketers to the analysis of the short-term impact of sales promotions on sales. However, sales promotions can also be used in the development of the brand image by influencing consumers’ purchase intentions, attitudes, image, and beliefs. For instance, the difference between brand-building or franchise sales promotions and non-franchise sales promotions can well be analysed by developing a measure for sales promotion (Spethman, 1998). This develops an effective tool for measuring how customers maximize on their efficiency and utility in economizing their purchases. 3.3 Interactive communication effects This is the fastest growing tool of IMC. The interactive media allow for a two-way traffic communication mechanism. This allows consumers to participate in the product or service development. Through interactive media, consumers become active participants in the marketing process. An integrative processing model developed by Rodgers and Thorson (2000) analyses how consumers perceive online advertisement processes. This tool provides data that can be used in quantifying the measure of online advertisement, which can in turn be used as a tool for measuring IMC programs even in an integrated model. For instance, the time consumers spend online can be used in the assessment of the level of consumer interests and participation in online advertisements. The application of traditional advertisement measurement tools can enhance the process of measuring the online advertisements. This approach limits but does not completely hinder the measurement of the impact of interactive media to the con sumer behaviour. 3.4 Synergistic Effects To comprehend the measure of IMC fully, consideration of the effects of multiple marketing tools is essential. This is because most consumers interact with more than one marketing tool before reaching the final decision. According to Naik and Raman (2003), IMC approach is distinguished from the conventional one because IMC analyses the impact of each marketing medium on other mediums. This results to the combined effect of various marketing tools. The development of a measure of Synergistic effects of the marketing tools provides an effective avenue for developing an acceptable measure for IMC programs and their impacts. To highlight on the success of measuring IMC by developing measures for the different IMC tool, this paper will analyse its application at Red Robin, a leading Burger producer in the USA. The success of this company is as a result of application integrated marketing communication in reaching out to its customers. The company applies both online and offline marketing tools this has made it reach most of its consumers as well as attract new customers due to the effectiveness of the IMC tool applied. According to the company’s chief marketing officer, the success of the IMC is entrenched in the application of measurable tools such as advertising, sales promotion, and interactive communication (Red Robin, 2013). With the application of consumer driven marketing strategies, the company has successfully managed to be competitive. 4.0 Conclusion The future of planning and execution of marketing is fully dependent on the IMC approach. The current rate at which IMC is being analysed has proved to be substantive enough to overcome the threat of reduced application of IMC due to its complexities in terms of evaluation. This paper has analysed the most applicable measures for measuring IMC identifying the possible impracticality of the measures. The conclusion is that there is no one single measure that can provide effective IMC effectiveness evaluation. However, its effectiveness can be measured by analysing IMC tools and effects of application of IMC programs as a result of specific tools. The argument presented by Kitchen, Kim and Schultz over the possibility of the hindrances of development of IMC due to lack of measures for evaluating it, is disputable. It is possible to measure the impact of IMC by observing specific tools and quantifying the results by integrating and hence develop a Synergistic effect measure of IMC tools . The continued study and experimentation of IMC will enable it to continue to develop as it poses a positive future as an effective marketing communication tools. The theories have provided information on how the IMC concept has quickly undergone a transformation and acceptability due to the success witnessed in organizations where IMC is applied as a marketing communication tool. References Belch, G. E. Belch, M. A., 2004. Advertising and Promotion: An Integrated Marketing Communication Perspective, (5th Edn), New York, NY: McGraw Hill/Irwin. Baker, W. E. Lutz, R. J., 2000. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness, Journal of Advertising, 29(1), 1-15. BMW Group in the UK, 2013, About Us. Retrieved July 30, 2013, from Coca Cola, 2013. About Us. Retrieved July 29, 2013, from Duncan, T., 2002. IMC: Using Advertising and Promotion to Build Brands, New York, NY: McGraw Hill/Irwin. Lee, D.H. Park, C.W., 2007. What is ‘neuromarketing’A Discussion and Agenda for Future Research International, Journal of Psychophysiology 63, 199-204. Kitchen, P.J, Kim, I. Schultz, D.E., 2008. Integrated Marketing Communications: Practice Leads Theory, Journal of Advertising Research, 48(4), 531-546. Kitchen, P. J. Schultz, D. E., 1999. A Multi-Country Comparison of the Drive for IMC, Journal of Advertising Research, 39(1), 21-38. Katrandjiev, H.I., 2000. Some Aspects of Measuring Integrated Marketing Communications (IMC) Series, Economics and Organization, 1(8), 87-93. Neslin, S. A., 2002. Sales Promotion, Cambridge MA: Marketing Science Institute. Naik, P. A. Raman, K., 2003. Understanding the Impact of Synergy in Multimedia Comparisons, Journal of Marketing Research, 60, 375-388. Rodgers, S. Thorson, E. 2000. The Interactive Advertising Model: How Users Perceive and Process Online Ads. Journal of Interactive Advertising, 1 (1), 1-23. Reid, M., 2005. Performance Auditing of Integrated Marketing Communication (IMV) Actions and Outcomes, Journal of Advertising, 34(4), 41-54 Red Robin, 2013. About Us. Retrieved July 30, 2013, from Schultz, D Kitchen, P. 2000. A Response to ‘Theoretical Concept or Management Fashion?† Journal of Advertising Research, 40(5), 17-21. Schultz, D., Tannenbaum, S. Lauterborn, R. 1993. Integrated Marketing Communications: Pulling It Together and Making It Work, Lincolnwood, IL: NTC Business Books. Spethman, B., 1998. Is Advertising Dead?† PROMO, 1, 32-36 Vaughn, R. 1980. How Advertising Works: A Planning Model. Journal of Advertising Research, 20(5), 27-33. Wright, P. 1980. Message Evoked Thoughts, Persuasion Research Using Thought Verbalizations. Journal of Consumer Research, 7, 151-75. How to cite Integrated Marketing Communications, Essay examples

Beliefs About Students free essay sample

It is undeniable that the beliefs about students and education have a profound impact on what is taught and how it is taught, just as the beliefs about life have a profound impact on how individuals live their lives. Educational beliefs are revised and refined and over time becomes stronger as they seem to serve us well and prove to be true. Thus, these beliefs ultimately become our philosophy of education. It is possible that every student that enters a classroom can succeed. However, in order for them to accomplish this, teaching should be student centered.Students should be encouraged to understand and appreciate their uniqueness and to be accountable for their learning and behavior. According to Ornstein and Hunkins (2004) Perennialism relies on the past; especially the past asserted by agreed-on universal knowledge and cherished values. Dunn (2005) also agreed that Perennialism is the oldest educational philosophy and is therefore traditional. It is believed that students are vessels to be filled and disciplined in the proven strategies of the past. We will write a custom essay sample on Beliefs About Students or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This philosophy is supported by the realist philosopher John Locke, who was of the belief that at birth the mind is a blank sheet of paper on which the teacher could write knowledge (Tabula Rasa). According to the essentialist viewpoint, there are certain basic or essential knowledge, skills and understandings that students should master in order to function successfully in the society. These are reading, writing, computing and in today’s world, computer skills. Plato, who was the father of idealism, believed that both male and female are equal and should be educated equally.Therefore, the curriculum is the same for everyone and planning to execution of lessons are dominated by the teacher. However, one should not forget that these beliefs are teacher centered and tend to be more authoritarian and conservative and emphasize only the values and knowledge that have survived through time. Learning occurs through experience, Therefore students should be allowed to develop cognitively through experimentation and to reach their own personal potential instead of being shaped into a specific mould.Dunn (2005) cited Immanuel Kant who agreed that knowledge is rooted in the experience of mankind and can only be achieved by an active and exploratory mind, rather than one that is passive and receptive. Carl Rogers also believed in experiential learning. He believed that unlike academic knowledge, experiential knowledge is required to meet the needs of the learner in order to complete important real-life tasks such as learning to drive a car. Every student is different, no single set of learning outcomes is appropriate for all students.Thus a set curriculum will not be suitable for all. Students should be able to determine what they need to study with the guidance of the teacher. This will help them to arrive at their own understandings. Jean Sartre, a leader of existentialism believed that man’s responsibility is vested in man himself. He further stated that people are entitled to be human with dignity and is a human only when he or she is entirely free and accepts responsibility for his freedom. You may be led to believe that students are blank slates and learn based on mainly academic knowledge that has been tried, tested and proven and that all humans are equal and should be educated equally. However, do not ignore the fact that students are taking to the classroom, their own ideas and materials rather than receiving material in class as it is given. Students restructure the new information to fit into their own cognitive frameworks. In this manner, they actively and individually construct their own knowledge. They also are different thus, the same rigorous curriculum will not work for all students.From these facts one may conclude that in order to help students reach their full potential and gain the knowledge and skills that they will require in their daily lives as a democratic citizen of our society, the student centered approach to how students learn must be practiced. Therefore it is recommended that teachers facilitate students instead of being fountains of wisdom. The teacher should help students in their pursuit for knowledge and also help them acquire the communication, problem solving and critical thinking skills which will enable them to be life-long learners.

Research Proposal on Endangered Species Essay Example

Research Proposal on Endangered Species Essay Recent era of high technologies and developing industries led our society to the new stage of evolution. However, besides obvious advantages for civilization, the twentieth century brought certain problems in life of our planet. Nature began suffering soundly from products of human civilization. There is a great number of factors that influence decrease of population of various species (McGavin 13). One of the endangered species is Cuban Solenodon, very rare animal. There exist only two species of Solenodons – Solenodon cubanus and Solenodon paradoxous. Cuban Solenodon (scientific name – Solenodon cubanus) belongs to the family of Solenodontidae, Soricomorpha order, Mammalia class of Chordata phylum. This rare species was uncovered by Wilhalm Peters in 1861. These small (around 50 cm long) shrew-like animals live mostly in Cuban Oriente Province. Since its discovery, Cuban Solenodon was mainly found in this area, being Cuban endemic. Historical investigation has showed that species of Solenodon, the ancestors of modern Cuban Solenodon, were rather distributed animals around thirty million years ago (MacDonald 49). They lived in the area of moders North America. However, the size of population was not estimated. We will write a custom essay sample on Research Proposal on Endangered Species specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Endangered Species specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Endangered Species specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Therefore, the spieces is not young, having long history of development. Unfortunately current population size of this animal is very small. There were found only several decades of animals in the end of nineteenth century. In the period from 1890 to 1970 (Massicot) no animals were cought. After that, few specimen were caught in 1970-es and in 1999. Total number of representatives of Cuban Solenodon found since its discovery equaled 36 animals. However, only several years ago, in 2003, 37-th specimen was caught. Still there are no accurate data on current population of this animal. Solenodons live in a wild nature and are protected by law. Hence, solenodons are not kept in Zoo parks as the animal is difficult to keep in captivity and is considered a threatened species. Although Cuban Solenodon is classified as endangered species, many biologists think that the small population size of this animal is conditionad by its lifestyle. Indeed, Solenodon cubanus is a nocturanl animal, mostly being active at night while sleeping at daytime (Answers.com). Besides, solenodons live in burrows. These facts are considered by some scientists to be reasons for rarity of this animal, as it is rather difficult to find solenodon in wild nature. Moreover, reproduction of Cuban Solenodon is very low. These animals produce maximum one litter per six months, having mostly one offspring (sometimes two) per litter. Therefore, there exist natural factors conditioning small population and rarity of Cuban Solenodon. However, there are many other facts that affected the small population size of this species. There is very little known about natural events that caused small population of Solenodon Cubanus. Still, some factors and processes in twentieth century indeed affected its distribution. One of the reasons is considered the slash of tropical forest for agricultural needs. As long as solenodons live in wet forests, it was very dangerous for their population. Besides, the introduction of some animals (mongoose, dogs, and cats) caused decline of Cuban Solenodon population (Theusch). Being historically very unfamiliar with predators, solenodons can not fight with these animals and defend themselves. Therefore, the decrease of population size of Solenodon Cubanus depends totally on various kinds of human activity. Cuban Solenodon was for the first time classified endangered species in 1970. Current status of this animal is also endangered, being in the Red List of Threatened Species. This species is protected by law and federal regulations of many countries, including the United States of America and Cuba. Unfortunately, the status of this rare animal and its protection does not make its population grow. On my view, very little can be done now for saving this species from going extinct besides decreasing our activity on deforestation. I believe that people will recognize the volume of enormous harm they cause to the wild nature. And I sincerely hope that once we can see this little animal in a wild forest of Eastern Cuba with our own eyes.

Research Proposal on Endangered Species Essay Example

Research Proposal on Endangered Species Essay Recent era of high technologies and developing industries led our society to the new stage of evolution. However, besides obvious advantages for civilization, the twentieth century brought certain problems in life of our planet. Nature began suffering soundly from products of human civilization. There is a great number of factors that influence decrease of population of various species (McGavin 13). One of the endangered species is Cuban Solenodon, very rare animal. There exist only two species of Solenodons – Solenodon cubanus and Solenodon paradoxous. Cuban Solenodon (scientific name – Solenodon cubanus) belongs to the family of Solenodontidae, Soricomorpha order, Mammalia class of Chordata phylum. This rare species was uncovered by Wilhalm Peters in 1861. These small (around 50 cm long) shrew-like animals live mostly in Cuban Oriente Province. Since its discovery, Cuban Solenodon was mainly found in this area, being Cuban endemic. Historical investigation has showed that species of Solenodon, the ancestors of modern Cuban Solenodon, were rather distributed animals around thirty million years ago (MacDonald 49). They lived in the area of moders North America. However, the size of population was not estimated. We will write a custom essay sample on Research Proposal on Endangered Species specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Endangered Species specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Endangered Species specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Therefore, the spieces is not young, having long history of development. Unfortunately current population size of this animal is very small. There were found only several decades of animals in the end of nineteenth century. In the period from 1890 to 1970 (Massicot) no animals were cought. After that, few specimen were caught in 1970-es and in 1999. Total number of representatives of Cuban Solenodon found since its discovery equaled 36 animals. However, only several years ago, in 2003, 37-th specimen was caught. Still there are no accurate data on current population of this animal. Solenodons live in a wild nature and are protected by law. Hence, solenodons are not kept in Zoo parks as the animal is difficult to keep in captivity and is considered a threatened species. Although Cuban Solenodon is classified as endangered species, many biologists think that the small population size of this animal is conditionad by its lifestyle. Indeed, Solenodon cubanus is a nocturanl animal, mostly being active at night while sleeping at daytime (Answers.com). Besides, solenodons live in burrows. These facts are considered by some scientists to be reasons for rarity of this animal, as it is rather difficult to find solenodon in wild nature. Moreover, reproduction of Cuban Solenodon is very low. These animals produce maximum one litter per six months, having mostly one offspring (sometimes two) per litter. Therefore, there exist natural factors conditioning small population and rarity of Cuban Solenodon. However, there are many other facts that affected the small population size of this species. There is very little known about natural events that caused small population of Solenodon Cubanus. Still, some factors and processes in twentieth century indeed affected its distribution. One of the reasons is considered the slash of tropical forest for agricultural needs. As long as solenodons live in wet forests, it was very dangerous for their population. Besides, the introduction of some animals (mongoose, dogs, and cats) caused decline of Cuban Solenodon population (Theusch). Being historically very unfamiliar with predators, solenodons can not fight with these animals and defend themselves. Therefore, the decrease of population size of Solenodon Cubanus depends totally on various kinds of human activity. Cuban Solenodon was for the first time classified endangered species in 1970. Current status of this animal is also endangered, being in the Red List of Threatened Species. This species is protected by law and federal regulations of many countries, including the United States of America and Cuba. Unfortunately, the status of this rare animal and its protection does not make its population grow. On my view, very little can be done now for saving this species from going extinct besides decreasing our activity on deforestation. I believe that people will recognize the volume of enormous harm they cause to the wild nature. And I sincerely hope that once we can see this little animal in a wild forest of Eastern Cuba with our own eyes.

Effects of Makeup and Self Image Essays - Scientific Method

Effects of Makeup and Self Image Essays - Scientific Method Stephanie Sedhom Effects of Makeup and Self Image 1. Name 4 non-scientific ways of knowing about the world. There are four nonscientic ways of knowing about the world. First is common sense, which means the information is self evident. Second is tenacity, meaning the quality or fact of continuing to exist; persistence. "The tenacity of certain myths within the historical record." Third is authority, established belief based on prominence or importance of source. Lastly intuition, something that just "stands to reason" use of rational processes with benefit of experience. 2. Name seven common errors of human inquiry. The seven common errors in human inquiry are inaccurate observation, overgeneralization, selective observation, made-up information, illogical reasoning, ego involvement in understanding, premature closure of inquiry. 3. Define independent variable and state Independent variable in your study. An independent variable is a variable that stands alone isn't change by the other samples you're trying to measure. An independent variable in my study is gender. 4. Define dependent variable and safety dependent variable in your study. A dependent variable is something that depends on other factors. In a study you are looking for a relationship between two things you are trying to find out what makes dependent variable change. In my study an example of a dependent variable would be the amount of social media my subject has been influenced by. 5. Distinguish quantitative and qualitative research and state which research method you are utilizing. Qualitative research is to provide a complete detailed description of the research topic. It is usually more exploratory in nature. Quantitative research focuses more in counseling and classifying features and constructing statistical models and figures to explain what is observed. My research will be involving qualitative data because it will include interviews images and videos.

Opening a New Branch of Disneyland in Dubai Research Paper

Opening a New Branch of Disneyland in Dubai - Research Paper Example Dubai and other Emirates are governed by seven hereditary Sheikhs also known as Emirs. The seven emirates choose the presidents among themselves. Dubai’s Emir, Sheikh Zayed Bin Sultan Al Nahyan is also the president of UAE. He was reelected to his fourth consecutive term in 1991by the Supreme Council of Rulers, the highest body in the country. The council meets informally. The Vice President and Prime Minister is the ruler of Dubai, Sheikh Mohammad Bin Rashid Al Maktoum. There is also a cabinet with various ministries distributed among the seven Emirates. The president is also the Supreme Commander of the Armed Forces. The Federal National Council is the parliament. It was formed in 1972 and is considered a landmark in UAE’s legislative and constitutional process. The role of the parliament is to advice the Supreme Council and the Cabinet. The FNC is made up of 40 members appointed by rulers of the 7 Emirates. The United Arab Emirates is the founding member of the Gulf Cooperation Council which was created as a conference in Abu Dhabi in 1981. Member countries include Kuwait, Qatar, Bahrain, Saudi Arabia and the Sultanate of Oman. UAE is also a member of the Islamic Conference Organization, the United Nations and the League of Arab States. Dubai is basically a civil law jurisdiction, having been influenced by Roman, French and Islamic laws. The increasing presence of international law firms from Common law jurisdiction had confirmed the application of Common Law principles in commercial contract. This, to some extent, has influenced the UAE legal system. A number of codified laws are used to regulate matters arising, such as maritime affairs, labor relations, commercial agencies, commercial transactions, intellectual property and commercial companies. There are two types of laws in Dubai, federal (which apply to all the Emirates) and local (which apply to Dubai only).

Wireless security Essay Example | Topics and Well Written Essays - 500 words

Wireless security - Essay Example The reason is that hackers break into the networks to identify the security holes present in the networks. The aim of the hackers is not to commit theft, destroy, or steal any sort of private information; rather the intention is to make the network administrators improve the security of their networks. Ciampa (2009) found that a hacker is a person who makes use of advanced programming skills and techniques to break illegally into any specific computer system in order to expose the security flaws (p. 16). Some attackers believe that the act of hacking is ethical because the aim is neither to steal information nor to create any sort of problem for the user of the computer system. If a hacker attacks my personal computer system, it will make me aware that the security features, which I have implemented for the protection of my computer, are not strong enough to combat the attacks of the hackers. Therefore, I would like a hacker to break into my security wall to identify the security fla ws in my system, which will make me improve my security by installing more trustworthy and reliable security features in order to make my computer more safe and secure than before.

Historical Maritime Research Paper Example | Topics and Well Written Essays - 1750 words

Historical Maritime - Research Paper Example New York harbor is the biggest harbor with most business activities in the United States. It has several boroughs including Brooklyn, Bronx, Staten Island, Queens and Manhattan. This study focuses on the Manhattan locale and evaluates various transformations that this port has undergone. Notably, it was the first to emerge while the emergence of the remaining ports was triggered by intense pressure from the civil war. Historical evidence affirms that Manhattan locale has undergone significant changes since 1800. The Manhattan port is considered one of the busiest ports in the New York harbor. It is comprised on the upper and lower Manhattan and hosts various commercial and business activities. In this regard, the gross metropolitan product from this area currently stands at close to one trillion dollars per year (Ascher 44). This is partly attributed to its location within the New York harbor. Seemingly, its centralized location increases its accessibility by business persons and ent ities. In addition, the port is comparatively popular than the rest because it is situated at the original New York harbor. The locale has an estimated 3.2 thousand hectares as office space (Ascher 44). A century ago, water transport was solely employed by the populations that bordered Manhattan. Through shipping, they were able to transport their goods and products from one continent to other (Ascher 44). In other words, the larger New York Harbor played an instrumental role in improving interactions between various populations. It is widely agreed that the Manhattan was relatively busy and supported a host of economic and commercial activities (Miller, 36). At this point in time, the populations that were both inland and those bordering the sea relied heavily on the harbor for conveyance of important commodities. Current trends indicate that activities in the port have eased. The ship traffic has also reduced considerably and seemingly and according to Rodrigue, the port is less c rowded (Rodrigue 54). Currently, statistical evidence indicates that less than 500 ships dock at the harbor on a monthly (Kellner 59). This is attributable to the technological developments that have occurred in the road and air industry. For this reason, the consumer population has shifted its perceptions and greatly appreciates the services of the road, air and rail industry as compared to the services provided by the shipping industry (Revell 38). This trend has further been enhanced by the technological advancements and especially the use of internet and mobile phones in information exchange. The mere reduction of shipping activities implies a great change in the shipping industry (Jackson and Ho 47). Arguably, this has had diverse implications for the profits and general returns of the industry. In this regard, these are less profitable than their counterparts. There have been significant demographic changes in the locale too. Likewise, these have had diverse various implicatio ns on the social and economic wellbeing of the same. In particular, the population has decreased by a significant 30% (Gannon 5). Besides indicating a change in the perceptions and attitudes of the populations about shipping, these changes also imply that the economic benefits have shifted to other areas. Most importantly, they indicate that other transport and communication options such as road and air are developing very fast (Malcom

Ladybird book Essay Example for Free

Ladybird book   Essay Question: How does the poet use language to communicate her son’s response to reading and how does she convey her own feelings to you?  Answer:  In the poem, the poet shows us about her little genius son who can do everything except for reading. Throughout the description about her son’s behavior in reading, she conveys to us her frustrated feelings when her son doesn’t have any interest in reading. Firstly, the contrast in 2 aspects which exist inside her son is clearly shown by the first stanza. In 4 first lines of the first stanza, the poet asserts that her smart son can do many things that many other kids can’t do: â€Å"make sculptures†, â€Å"fabulous machines†, â€Å"solemn advice†Ã¢â‚¬ ¦ The images of a smart and sensible boy is painted beautifully under poet’s pen; only mother who are supremely proud of her son can makes this masterpiece. Here, the use of exaggeration is used to describe the wonderful abilities of poet’s son, which is a leverage to pull the frustration in poet’s feelings up when she said:† but he is slow to read†. The word â€Å"but† suggests the changing in tone of the poem from excitement, pride to disappointment. Although her love spend on him is very immense, the difference between adults and children’s thinking prevents her from being optimistic consistently about her son:  When I take him on my knee  with his Ladybird book  he gazes into the air,  sighing and shaking his head  like an old man  who knows the mountains  are impassable.  The poet tries to reach her son but his action makes her down; it is a such a drag on her thinking. Listing three verbs which suggests the negative effect, she conveys to us how languid her son is in reading book. Using the simile, poet portrays image of her son like an old, thoughtful man knowing that the mountains are impassable. Facing with book her son is deactivated. Through the first stanza, mother’s feeling goes down from the top to the bottom of a mountain when she told us about her son. The contrast between what her son can do and reading puts her in tumult.  Secondly, as evidence, the second stanza is an infallible description about her son’s response to words.  He toys with words,  letting them go cold  as gristly meat  At first, he son has a little try on making words become familiar with what he is fancy in but all he can do bring him to a boring world of words. Normally, people can’t so something that it is not strong enough to attract them and in them same case, her son tries in hopeless; he can’t do reading under his mother’s pressure. One more time, the simile is used. It conveys how hard with the poet’s get close to reading like swallowing a tough, chewy meat. His response to reading is completely like the feelings of bird imprisoned in the cage: vain, empty and tedious. Finally, â€Å"the fish are released†; the son is liberated from reading. His feeling is full of beatitude.  a fish returning  to its element,or a white-eyed colt shying   from the bit – who sees  that if he takes it  in his mouth  he’ll never run  quite free again.  He enjoys his freedom like the fish returns to its element. The poet exhaled using this idiom to describe her anxiety when her son became active again after hardcore reading. Here, the mother (poet) seems to find out the inscrutable behavior of her son that makes him fed up with reading. The image of a young male horse suggests the using of metaphor. The poet’s son is forced to read and the freedom is out like the young male horse when he is bound by the bit â€Å"he’ll never run quite free again.† At this point, the poet emphasizes that her son seem to be regenerated after the reading section, which pull her down when she tries her best to help her son.  The poem is written the heart of a mother who spends all her love to him, tries to help him ceaselessly while her son can’t show his positive behavior to reading. It reflects the a difference between the adult perspective and children point of view.

Philosophy Examined :: Detrminism Conflicts

Assignment: Comment on the Following Statements 1)  Ã‚  Ã‚  Ã‚  Ã‚  Out of the people edited in Abel or discussed by Palmer, the following are hard determinists†¦ Well, Palmer only discusses two hard determinists: B.F. Skinner, and Sigmund Freud. Out of the texts read in Abel, Abel discusses Skinner and D’Holbach as hard determinists. 2)  Ã‚  Ã‚  Ã‚  Ã‚  Hard determinism conflicts with some of our ordinary beliefs and experiences. For example: On the one hand, we are raised to believe that we are free, that we posses freedom of thought and action. If we come to a fork in the road, we can either go left or right, either choice is a free choice. A hard determinist would have us believe that our actions are determined, hence, unfree. If the hard determinists theory were in fact true, then, if we were to come to a fork in the road, what use would it be to choose the right, or the left path? For out decision has already been determined, according to the hard determinist point of view. Frankly, I find the idea of hard determinism utterly ridiculous, and incredibly hard to defend. 3)  Ã‚  Ã‚  Ã‚  Ã‚  If hard determinism is true, then people cannot be held responsible for their actions. This statement is true. For if hard determinism is true, then our actions are determined. Meaning that we have no control over our own actions. Therefore, we cannot be held responsible for out actions, because, we are not responsible for them, for they were determined. If this is indeed true, then the worlds judicial systems have been making mistakes for several thousands of years. 4)  Ã‚  Ã‚  Ã‚  Ã‚  It is possible to interpret Freud as being committed to hard determinism. It is also possible to interpret Freud as believing in freedom. This statement is making two claims, which may be interpreted differently by different people. Thus needing some explanation. It is true that Freud was committed to hard determinism, for he believed that the majority of a person’s actions are motivated through the subconscious mind, the subconscious being a driving force in the decision. Subconscious decisions are not free, for the person is not aware of the force of the subconscious. The second part of the above statement is in a sense, true. Freud, being committed to hard-determinism, could not believe it direct freedom. However, Freud did believe that a person could change, thus gaining some control over their actions, and that in a sense, is freedom (i.e. the case of the woman who kept choosing partners who beat her).

Sir, Gawain’s Traits

Gawain’s rise to the game. Arthurian legends are medieval romances that tell wondrous tales of fantasy and chivalry. The chivalric code of knights was highly revered as a way of life. This code of bravery honor and loyalty was followed by every knight and royal in the medieval ages. Sir Gawain and the Green knight is a medieval romance that demonstrates Sir Gawain’s demonstrations and lack there of chivalry through his bravery, loyalty and honor. However he follows the code of chivalry more so than breaking it.One of Gawain’s traits that made him a model of chivalry is his bravery in the face of danger. Gawain was ready to take the challenge of the green knight and save his king from it as soon as he could. â€Å"Command me to step down from the dais and take this game. †(ML 123-124) King Arthur was the only knight to step up to the challenge, and seeing this wanting to protect him Sir Gawain decides to take the game from him. â€Å"’only you as my uncle have I any honor. † (ML138) In this situation, Gawain is also being loyal to his king and uncle by saving his life in taking the game. Gawain shows both modesty and hid courtesy towards his queen all just moments from he shows his bravery. â€Å"‘That I might without bad manners move down from my place (though I couldn’t if my liege lady disliked it)’ â€Å"(ML 128-129). Gawain is saying that he will listen to whatever his queen says to do, regardless of the situation he is in. Before he takes the challenge of the knight Gawain states â€Å"’My life would be the least missed if. † (Ml 137) Gawain, while sounding somewhat critical of himself, is actually demonstrating his great sense of modesty during the story Honor is a trait that is not found very much in this day and age. In the end, the lord of the castle discovers that not even Gawain was honorable to him. â€Å"You have failed me in our exchange, so I’ve trapped you here , that sash you wear by your scabbard belongs to me’† (ML348-350). Another trait that is highly regarded in this day and age is faith. There is faith in religion, faith in yourself, or even faith in objects.Gawain puts faith in a magical green sash that is enchanted and would save his life. (67) In conclusion, Gawain follows the code of chivalry and makes a worthy knight of the round table. Granted that some of the traits of chivalry are not his strong suit, Gawain still follows true to the almighty code that all of the knights follow. Any mistake that Sir Gawain made during this he was either forgiven for, or they went unnoticed, given that this is straying from the code, in the end Gawain is still the most worthy knight of the round table.

Abortion: Gathering Sources Online Essay

Read Lester pp. 39-60, â€Å"Gathering Sources Online,† and complete the answers to the questions below related to the chapter. Submit with answers written below each question: 1. What are two important things to be aware of when using online rather than print versions of an article? -The text may differ from the original printed version and may even be a digest. -Resist the desire to quote from the abstract and, instead, write a paraphrase of it or find the full text and cite from it. 2. What does .com indicate about a site? See more: Satirical elements in the adventure of Huckleberry Finn essay For-profit organizations, selling advertising space, they often charge for access, can be ISP sites 3. For research purposes, when evaluating sites, which two site suffixes should you prefer? .edu and .org 4. List 3 reasons to be careful of .com sites: -They are selling advertising space; they often charge you for access to their files; they can be ISP sites that people pay to use and to their â€Å"material.† 5. What are three ways to check for the professional affiliation of the writer of a Web article? -Opening credits or an email address – Search for the writer’s home page -Type the writer’s name in Amazon.com for a list of his or her books 6. What does the acronym URL stand for? Uniform Resource Locator 7. What does http:// in a Web address mean? Transmits data 8. What does the domain indicate? Names the organization feeding information into the server with the suffix to the label of the type of organization 9. What does html stand for and what does it name? Hypertext markup language; names the computer language used to write the file 10. What is the key difference between subject directory search engines like Yahoo! and Lycos and robot-driven search engines like Google and AltaVista? Directory search engines are human compiled and indexed to guide you to general areas that are then subdivided to specific categories. Robot-driven search engines respond to a keyword by electronically scanning millions of web sites. 11. What is a metasearch engine? List four examples of them. It examines your topic in several of the other two search engines and gives you the more relevant sites. For example: dogpile.com; mamma.com; metacrawler.com; surfwax.com 12. How can you find a specialized search engine? Go to one of the major sites, and ask â€Å"Where can I find a search engine on journalism?† The computer will name specialized search engines. 13. What is the best source on the Internet for academic journals? The library’s database collection 14. What are three ways to access an online academic journal? – First access your favorite search engine and use a keyword search for â€Å"journals† plus the name of your subject. -Second access a search engine’s subject directory. -Third, if you already know the name of a journal, go to your favorite search engine to make a keyword query, which will link you to the social science journal of that name. 15. List four directories that exist to help you discover articles in magazines: -NewsDirectory.com; Highbeam Research; Pathfinder; ZD Net 16. How can you find almost any newspaper in the United States? www.newspapers.com 17. Online books in the public domain are available through what Web address? http://digital.library.upenn.edu/books/ * Read Lester, pp. 107-131, â€Å"Evaluating Sources for Research.† Select and submit to me the title and author of a non-fiction book related to the Mississippi Delta and preferably one that relates to your broader research topic to read and critique for essay one (See the bibliography and annotated bibliography posted in this week’s folder for your choices.) Type this here: Crowe, Chris. Getting Away With Murder: The True Story of the Emmett Till Case. Dial, 2003. * Read â€Å"Five Myths of the Information Age† posted here. * Read the article â€Å"Ten Simple Google Search Tricks,† posted in this folder. * Watch the video lecture on using Google Scholar posted in this folder. * Search for and locate at least five Internet sources that you may be able to use in your larger research project. Submit to me an annotated bibliographic entry for each (see Lester, Glossary, page 371). Type this information here: Locate a book using Google Books that you may be able to use in your larger research project. Submit to me an annotated bibliographic entry. Type this information here: Crowe, Chris. â€Å"Getting Away With Murder: The True Story of the Emmett Till Case.† Dial, 2003. * Locate a scholarly article using Google Scholar that you may be able to use in your larger research project. Submit to me an annotated bibliographic entry for it. Type this information here: William Bradford Huie, â€Å"What happened to Emmett Till killers?† Look Magazine 63. (1956). Print. * Write a paragraph explaining the criteria you should use to evaluate an Internet source for possible use in a research project. Type this paragraph here: You must make judgments about the validity and veracity of the materials. You should look for professional affiliation of the writer, which you will find in the opening credits or an email address. You should also look for the writer’s home page. Look for a bibliography that accompanies the article. You should try to find the timeliness of the information on the site. Check dates of publication and how often the information is updated.

Dementia Nursing and Amp Essay

Dementia Nursing and Amp Essay Dementia: Nursing and Amp Essay It has been well documented that the ageing population is on the increase in Australia and due to these predictions so too is the demand on the acute care setting (Australia Institute of Health and Welfare [AIHW], 2007). Dementia is described as a "syndrome, usually of a chronic or progressive nature, caused by a variety of brain illnesses that affect memory, behaviour and ability to perform everyday activities" (World Health Organization [WHO], 2012, p.2). Purpose: The purpose of this literature review was to establish if the delivery of nursing care in the acute care setting, encompasses the older person with a Dementia diagnosis, using evidence based nursing interventions such as person centered care. Background: Though Dementia is not part of normal ageing (WHO, 2012) there is a high incidence of diagnosis in the older person. The ageing population will impact the demands of the health care setting, and health care workers require specialised skills to provide optimal care that is appropriate when an older person enters the acute care arena. Method: Initially the search question used for this review was can nurses identify triggers of exacerbated behaviour's using a validated tool? This question was omitted due to the lack of literature and refined to the broader context question of does nursing care of the person with dementia in the acute setting include evidence based practice, and how is person-centered care implemented. The data bases searched were from The Cochrane Library, CINAHL, pub Med, Joanna Briggs Institute and Grey Literature. The literature used in this review was published between 2003 and 2012. Literature sources were searched from peer reviewed journals, government publications, and the internet. Keywords Searched: Dementia, acute care, evidence based practice, nursing perspectives, behavioural and psychological symptoms of dementia, person centered care. Results: The literature review commonly noted that dementia care in the acute setting is lacking, and that further emphasis on adaption of knowledge translation related to evidence based practice is required. The common themes derived found that nursing staff in the acute care setting rationalized that "lack of time" to provide person centered care was the main reason for omission. Ward culture, experience and attitudes influenced clinical decision making of nursing staff in the acute setting, and the studies reviewed demonstrated that the needs of the nurse was prioritized over the person with dementia, thus person centered care is largely not provided in the acute setting (Bolster Manias, 2010; Borbasi, Jones, Lockwood, Emden, 2006; (Cowdell, 2010). If nurses were equipped with the experience to assist the person with dementia this would alleviate the acuity of the perceived workload of the nurse. This review however also revealed that nurses had a positive attitude to embrace evidenc ed based practice (Bolster Manias, 2010). Implementation of the specialty needs of the person with dementia into the registered nurse graduate programs or on orientation to the acute ward setting using the "train the trainer model" (Alzheimers' Australia, 2011) would be beneficial. Introduction Due to the ageing population, current trends in Australia and globally, predict increasing care of the older person with dementia, estimating a dementia diagnosis will markedly increase in the next two decades (Department of Health and Ageing [DoHA], 2012). The prevalence of dementia in the older person is increasing and "...is estimated at 35.6 million worldwide and is projected to double every 20 years..with a new diagnosis every 4 seconds" (WHO, 2012, p.2). Older people are more likely to be admitted into the acute care setting (Edvardsson Nay, 2011) so too are those with dementia (Cowdell, 2010), and the likelihood of complex needs will increase the risk of adverse affects for this populated group

History of olympic games Term Paper Example | Topics and Well Written Essays - 750 words - 1

History of olympic games - Term Paper Example stivals, and by universal agreement, the best.†(12) What athletic prowess has to do with nakedness is not clear from the scientific perspective, and it is mostly an issue of faith. The system in vogue then was, the Spartan messages were particularly carried by naked runners and they ran between the city-states. Travel light was one of the purposes of their nakedness and also to prove that they did not carry anything unlawful except the message. Thus they were able to run one hundred miles in one day, ensuring the speedy delivery of the messages. Training athletes began with gymnastic exercises a month before the Olympics were to commence. Total nakedness was considered as homage to the gods and gratitude for the male form. It was sort of a security check that women camouflaged as males did not participate in the games. The procedure at the starting point of the race differed much as compared to the present practice in vogue. Twenty contenders stood erect with their arms extended in front of them. The race would be re-run, if the first resulted in a tie. Peace was the watchword during the ancient Olympic Games. It was known as â€Å"ekecheiria†, meaning â€Å"holding of hands.† Safety of the competitors and spectators was assured and all wars, mutual threats and capital punishment stood suspended during the course of games. The ancient Olympic Games were linked to warfare as per the specially adopted procedure. The participants would run 800 yards in full body armor. Thus it was a competition of strength clubbed with speed. That was also to remind all concerned about the physical demands of warfare. In the 3nd century AD, virgins were allowed entry to the Olympic Games as spectators. But for the married women traced watching the game, it was inviting death. They would be thrown off the cliff at Mount Trypeum. Punishment for cheating was almost instant. Judges carried a switch to beat the frauds they were able to catch. Those who indulged in malpractices were

Green Mountain Coffee Roasters and Keurig Coffee Case Study

Green Mountain Coffee Roasters and Keurig Coffee - Case Study Example This research aims to evaluate and present Green Mountain Coffee Roasters and Keurig that are operating in processed and packaged foods industry and their sector is coffee makers. Green Mountain Coffee Roasters Inc. (GMCR) was founded in year 1981 as a small cafà © and combined its operations with Keurig in 2006; it has its head office in Waterbury, Vermont. As the case says, currently it is considered as the market leader in specialty coffee industry because it is offering top quality coffees, implementing innovative technology for brewing and fulfilling various socially responsible business practices. GMCR and Keurig had to master various skills to acquire top position in the market. GMCR is operating in coffee maker business and specialty coffee sector; it obtains, manufactures and then sells various kinds of coffee, teas, cocoa and other form of beverages in K-cup portion packs and coffee in conventional packaging style. It is believed that it is offering more than two hundred v arieties of hot beverages. In addition to aforementioned products, GMCR is providing wide selection of whole beans, ground coffee in fractional packs and ground coffee selections in bags that can be easily used by customers of At-home (AH) and Away-from-Home (AFH) markets; AH and AFH has much more potential of growth as no coffee brand has been targeting these attractive markets. The main issues and challenges faced by GMCR presented in the research.... Blanford is Chief Executive officer of GMCR. The financial highlights of the company are shown in the following figure (ttm stands for trailing twelve months, yoy stands for year over year and mrq stands for most recent quarter). (â€Å"Key Ratios of GMCR†, 2012) SWOT Analysis Strengths Valuable strategic partnership with Keurig – As mentioned in the case, it is GMCR’s biggest strength as incorporation of Keurig that is the leading manufacturer of single-cup brewing systems allowed it to enter specialty coffee market conveniently. It acquired Keurig License and all its licensees in 2006. It elevated its position from small coffee company to pioneer in specialty coffee market with K-Cup single serve brewing system of Keurig. Focus on coffee consumers – GMCR focuses on its valuable customers by offering them high quality coffee that is easy to make and can select from wide range of choices. It provides specialty coffee in simplified brewing machine that allo ws customers to choose from twenty-seven brands and about two hundred beverage varieties. Collaborations with well-known brands in market – GMCR has entered into collaborative agreements with various multi-channel distributors so that sales and awareness of GMCR and Keurig products could be increased as mentioned in the case. It is trying to reach as many consumers as possible by using various marketing avenues especially partnerships with leading brands such as Starbucks, Aramark, JC Penny’s, Cusinrt, Starbucks and Costco. Well-organized expansion plan – It has expanded its operations in Southern California and Canada by acquisitions and is opening new manufacturing plants in Virginia and California to support its fast growing expansion plan. Weaknesses K-Cup pack patent expiration – In September

The Battle of Algiers Essay Example | Topics and Well Written Essays - 500 words

The Battle of Algiers - Essay Example The movie is a real picture of what happened in Algeria during the colonial era. The movie is also developed following the story in the book the â€Å"Wretched of the earth.† The movie is featuring an actor representing the real Frantz Fanon who is the author of the book and was a key player during the Algerian independence struggle. The movie is reconstructed using realistic styles to be like a documentary in order to elaborately inform viewer on the historic event (Proyect). The movie documents all injustices and inhumanity the colonizers imposed on the people as they struggled for independence. In the movie the battle of the Algiers, the entire scenes are constructed using historic memories and content of the book written by Frantz Fanon â€Å"The wretched of the earth.† It is visualized that some content of the book were being imitated live in the movie. For example, there are live scenes in the movie where reenactment of a character acting as Fanon appears (Proyect). The actor representing Fanon in the movie speaks out citing real words used by the real Fanon from his various books (Proyect). In addition to this, there are various interviews in the movie showing statements from people who knew Fanon, his family, and FLN members (Proyect). Other people included were Fanon’s colleagues from the hospital he used to work from. When the movie is compared to the book, definitely the interviews and real speech are not evident. The book is purely descriptive of the events that took place. The entire move is also supported by inclusion of styles like music and other sounds that could depict emotion or an incurring incident (Proyect). There are real sounds of gunfire and bomb explosion heard and seen in the movie. Contrary, when comparing this with the book, it is different. The author of the book has to use written exclamation marks and written sound symbols to illustrate emotion and other sounds. In both the Frantz Fanons Wretched of the Earth

Supporting Children Essay Example for Free

Supporting Children Essay â€Å"The Human Rights Act 1998 came in to force in October 2000 and had a big impact on current legislation in UK.† (Tassoni. P, 2007, pg. 115) Although this Act was not created specifically for the protection of children, It does ensure that children have the same rights as adults, for example the right to dignity. It also ensures they are given respect and fairness in the way theyre treated. This led to settings not being able to use any type of physical punishment, like slapping or caning despite gaining the parents consent to do so or not because it is seen as a violation to a childs right as it is degrading. The United Nations Convention of the Rights of the Child 1989 was also signed by the UK as an addition to The Human Right Act 1998 as it gives children under the age of 18 their own set of rights. This particular piece of legislation was separated into five separate strands; reinforcing the importance of fundamental human dignity; highlighting and defending the familys role in childrens lives; making sure children are respected; supporting the principle of not discriminating children; as well ensuring that the legal framework of the UK complies with the Convention. Within this piece of legislation are many articles which focus on difference parts of childrens rights, but there are a specific few that have an impact on practice. For example: Article 2 – which talks about the right to be protected against any discrimination – means that practitioners have to treat all children fairly and settings must give equal opportunities; Article 3 – says that the best interest of the child should always be considered in actions where they are concerned – this means that practitioners have to ensure the child has the care they needs and that all their needs are being met, whether the practitioner agrees with the way its done; Article 12 – states that children have a right to express their views freely, and be listened to – which means that all childrens opinions, likes, dislikes etc. are taken into consideration at all times; Article 13 – Talks about children having freedom of expression and exchange of information regardless of frontiers – this means children should be able to ask questions and be answered with things that concern them; and Article 28 – A child has the right to education with a view to achieving – which is why children in the UK from the age of around 5 must attend some kind of educational setting. Another piece of legislation used in the UK is the Children Act 1989 which was created after the UNCRC was adopted, it was made to bring other pieces of legislation together into one Act, but this meant that it covered a wide range of things from child protection to the inspection of settings to parental responsibilities. As a result of this act settings now have to make sure they view parents as partners as they are the childs main carer and have a right to know and help with their childs development, this is done by regularly updating the parents and sharing all information. It also stated that the welfare of the child is paramount and that children and young peoples views should always be taken into consideration during any decision making about their future care within all settings. After the Children Act 1989 came the Children Act 2004 which was made as an addition and provided for a childrens commissioner as well as allowing the government to ensure that the Every Child Matters scheme had a legal framework to go with it. This scheme is now used through out appropriate childcare settings and ensures that the services at hand for children work together more effectively. The Disability Discrimination Act 1995 was made so that discrimination against children and their families was prevented, this is because the act made it illegal not to provide access for disabled people to their settings whether this meant providing wheelchair access, or having things printed in large fonts for parents/carers or ensuring children are given the opportunity to join in all activities and experiences regardless of their disability. E3 – In order to safeguard children, all settings have many policies and procedures in place to ensure that practitioners know what their roles and responsibilities are at all times. Other wise, the children would be at risk from many different things. Policies like; Health and Safety; Child Protection; Anti Bullying; Behaviour; Fire Procedures; Partnership with Parents; Anti-Discrimination; Food Hygiene/Avoiding Cross-infection; Whistle blowing; Confidentiality and a Signing in/out Policy all help to keep children healthy, safe and secure and avoid putting them in any danger or harm. The signing in/out policy means that any visitor or volunteer who comes into the setting should wear proof of identification that shows that they are a member of staff especially in larger settings. It is also crucial to check the adults coming in, are allowed to be in the setting, (for example parents who are not allowed to pick up their child) and all visitors should sign in and out of the setting which not only provides the setting with proof of identity but also lets the staff know who has entered the building and when, which helps to protect children as it means no one who may put the children at risk are allowed around the children, and that in the case of any child being abused by a visitor or someone entering the building, it is possible to look back and have access to important information like names and dates. A whistle blowing policy is for someone within the organisation or setting that wants to report inappropriate actions of another practitioner by alerting someone in a higher position to them e.g. room supervisor who then deals with the report and helps to prevent any abuse from those employees working directly with the children which in turn helps to prevents the allegations of abuse in future. The Food hygiene or Cross infection policy was implemented to avoid any children (or staff) becoming ill and catching infectious illnesses. Using this policy means that all staff who prepare and cook food which is served to others, have to be trained in food handling procedures, as well cleaning of resources, toys and equipment of there is an outbreak of infectious illness within the setting. This is to avoid any germs spreading causing other children and staff to have poor health. E4 All settings have specific policies to ensure that children and their families feel welcomed and included at all times during their time at the nursery. One of the policies which does this is the Equal Opportunities policy which means as a practitioner you have a duty to ensure that children as well as their carers are valued and not discriminated against either by adults or by other children. This policy also helps to prevent discrimination because every one is entitled to join in all activities, regardless of their age/stage or ability. This is because the policy says that every activity or experience provided at the nursery must be easily adaptable for everyone to participate in. By having a settling in policy, this also makes parents/carers feel more welcomed into the setting and more reassured about their child starting at the nursery, because it shows them you understand that each child is different in the way they adapt to new situations, some fit right in, and others take time to get used to the new people and activities. The behaviour policy which can be found in all childcare settings also helps to prevent any children or families being discriminated against, because by having this policy parents/carers understand that the practitioners are being fair if a situation occurs where a child behaves inappropriately, this means that allegations of discrimination are less likely to be made against practitioners and parents understand that behaviour policy applies to ALL children, and any other child would be treated equally. E5 – As children, we depend on adults a lot, but the older we get, the more independent we become. If adults give children the chance to be self-reliant, and independent, they become confident in themselves and their ability to do certain things, which means they feel empowered. To do this, children must be given choice in lots of things they do, and encouragement to do things by themselves where choice is not available, for example getting dressed or going to the toilet. One way to offer children choice as part of their daily routine, is through food, as all children have to eat, but all children are different and enjoy different food. If a practitioner gives the child choice between two types of vegetables or drinks, for example then the child will learn to make simple decisions, and the more they do it the more confidence they will gain as they know what they like and dislike, and this will make them feel grown up and help there self-esteem grow rather than someone telling them what they are eating and them doing so. One other strategy for helping children to feel empowered through choice, would be in play, this is done by setting up various activities and letting them choose between them, this is a more child-led approach, as they are able to find an activity most suited to their interests, instead of being told they are doing a specific activity and not enjoying it. By letting them choose, again they will feel more independent and if they enjoy the activity they will also become more confident because they will feel like they made the right choice for themselves giving them a sense of achievement. D2 – By giving children choice in both food, and in play, you are encouraging them to be independent, even if they dont realise it. However, it is important that children are allowed to change there mind in play as this helps them learn what they enjoy doing, children might not understand what kind of things they like or dislike they just know what they want to do. By giving them choice, and asking why they made that choice, they should learn and understand their preferences helping them to make simple decisions in the future, leading them to make more complicated ones later on. It is important that practitioners ensure they are using choice-giving as a way to empower children, rather than getting them to do what the practitioner wants. For example, it is not helpful to the child, if you say you can either choose to apologise to this girl, or you are not going outside the child is being given a choice, rather than understanding their actions were unkind. You need to be clear on what is right or wrong and explain consequences and give choice through other activities, and as a practitioner, it is unfair on the child if you tell them they made a bad choice, instead you should ask them to evaluate their own choice and the consequences so they can make a better choice for them in future. By doing this, they have confidence in themselves because they will feel good after making a choice which is suitable for them, for example being kind to another child, will mean they are praised and shows they know how to respect others, not only encouraging them to be kind more often, but also easing decision making for them helping them to feel empowered. E6 – During a childs life, they will have to go through many transitions, most children will go through the transition of moving class, or school, some children may move house or city, and other children may go through bereavement. Most of these transitions, practitioners can help prepare for by doing many things. For example, most childcare settings have a settling in policy that they can refer to for new children. This is because If a child is moving from nursery to reception in a completely separate building with new teachers, they will find it very distressing if it is quite sudden. However there are many things settings can do to help the child settle in steadily, like: Meeting the teacher/key worker a few times before they start, where the practitioner will introduce themselves and get to know the child, this is so they know a familiar face, and know that they can trust the teacher/key worker. Having half days is also an important way of introducing a child to a new situation, especially if they are going from half days to full days in a new place. Other wise the child will be overwhelmed, they will feel uncomfortable being in a new place with new people for longer than they are usually left without their parent/carer. Once they have started at a new place, it may be reassuring for them to have their previous teachers or key workers visit, as they are likely to trust them, and notice that if they feel comfortable here, then it is okay for the child to feel comfortable too helping them feel reassured. Some places may offer for the child to come once or twice for short sessions and participate in activities like stories, this gets them used to the place in small doses and that way when they officially move, they will be used to the building and the people, making it less distressing for them. E7 – Unfortunately in some settings discrimination may occur, against some children and families. Which is why it important to ensure that you are fair and treat everyone as a unique individual. Discrimination can occur when people have stereotypical attitudes, this means that they see a group of people with one characteristic in common and think they are all the same, for example, disabled people cannot live by themselves. Some stereotypes can lead to practitioners making assumptions about what children can do. Prejudice is also another cause of discrimination, as it stems from stereotyping. If someone is prejudice then it means they are pre-judging someone without knowing anything about them, due to a specific stereotypical view a practitioner may hold. For example, if a child is over weight, they may assume the child doesnt want to take part in physical activities. Which is unfair on the child, as this is not necessarily true. If a child or there family, is discriminated against, they will start to pick up on the actions of the practitioner, and it will have an affect on their self-esteem, and self-worth, as by the age of 3 or 4 a child will have developed their sense of identity and understand racial and gender differences, and the way people treat each other. A child will understand the differences in the way the people they look up to treat others especially if it because they are a different race, age or gender. If they feel discriminated against, they will have a lower self-worth and self-esteem, they may grow up feeling inferior to others because of different characteristics like colour, they may fear failing new activities, leading them t achieve and succeed less at school, or have difficulty in developing emotionally/socially in order to form relationships in the future. D1 Gathering information to support the child would be a good way to prepare children for transitions because practitioners often feel the need to reassure children by talking about the new setting they are going to, whether it is a hospital, new school etc. but often the children are given misinformation, leading them to expect certain things or do things in a particular way, this can make their first experiences within a setting more difficult. Therefore it is important that practitioners find out information for themselves before sharing with the children, this can be done through websites, particularly for schools, brochures, prospectus or leaflets about certain procedures, talking to other people who may have already been through the same transition, e.g. older siblings. Or possible letters and phone calls where you can directly find out about certain enquiries you or the children may have. By doing this you can successfully answer childrens questions and support them and hopefully they will then feel reassured about the change. Working in partnership with parents is crucial for a child to succeed in calmly changing settings. This is because we can only do our best for the children in our care if we involve their parents and families. We need to listen to what parents can tell us about their children and accept that as their childs main carer they hold a lot information, practitioners could use to help support the child. Firstly, children may confide in their parents/carers about things troubling them linked with the transition, and whilst parents may not have the answers, practitioners may be able to help, therefore it is essential that communication between the two is continuous. There are many other ways to help children communicate their expectations and fears, some more subtle than others. For example, Role play, using an object or toy, drawing, changing activities and promoting the development of self-help skills. One way to encourage children to talk about their worries or questions, is bringing an object or toy, for example using a teddy, explaining that he is going through a transition just like the children and asking them what they think the teddy may be worried about. This strategy often brings up their subconscious thoughts. Using drawing activities can also be helpful, as you could ask them to draw scenarios they predict will happen at the new setting. Changing activities and promoting self help skills is particularly important, if the child is moving in education, as they will have to be more independent, have the ability organise themselves, particularly if they are in charge of their own lunch money, or transport, and need to be responsible for their own possessions. Helping them to prepare for practical activities, like getting a bus on their own, will give them confidence as they feel more grown up and independent, although in this case it important that the child is given accurate information so they know what to expect. C1 – A lot of childcare settings have modelled their techniques after Vygotskys principles, allowing children to have a supportive learning environment and empowering them to develop their personal strengths. Experiences that students have at school contribute to learning both inside and outside of the classroom. Vygotsky says that children need to be taught using structured education where a teacher can give clear instructions to help children learn as well as social interaction between children. Vygotskys theory suggests that there are three ways in which children learn; firstly, imitative learning, where the child copies the actions of others; Instructed learning comes second, where a child acts out what the teacher tells them to do and they learn through activities, and; the third is collaborative learning. Collaborative learning happens when a group of children work together in order to achieve a specific goal which helps them as they are working to understand each other. Teachers and carers, want to get the most from students, challenging them to reach their highest potential and once they do they will feel confident in their own abilities and have a higher self-esteem. Vygotskys belief that social interaction leads not only to easier learning for the child, but that it actually changes a childs thoughts and behaviours. Vygotsky believed that exposing children to various cultures meant that they would be more knowledgeable about the world and themselves. Learning through this means that children develop their own self-worth as they will evaluate how much knowledge they can put forward into a group and how helpful they are. The more experiences that a child has, the more about other people and cultures they find out, and the more they learn the more independent they should become as experiences such as these will help them to form their perceptions of the world which all leads to children feeling independent and therefore empowered. B1 An equal opportunities policy means as a practitioner you have a duty to ensure that children are valued and not discriminated against either by adults or by other children. Equality of opportunity means ensuring children in a setting’s care are seen as being individual and special. However, this does not mean treating all children exactly the same as some children may need more adult help and support than others or even special equipment to undertake and participate in activities. Equality of opportunity means ensuring that children are equally valued and given the same opportunities to fulfil their own potential.

Obesity in the Southern United States

Obesity in the Southern United States Marion T. Stevens Introduction Obesity has emerged as one of the leading causes of death in the United States of America. In the Bible belt (Southern States) obesity is very common which complicates health and the economy as well as treatment to individuals. Furthermore, obesity in the southern states is a result of culture, economic status and ethnicity. According to Akil (2011), obesity is basically a manifestation of energy imbalance mainly defined as the balance between the consumed energy, by drink as well as food, and the energy expended through physical activity and metabolism. Obesity, which correlates to lifestyle behaviors, can be characterized by reducing levels of physical activity or increased consumption of diets that are energy-dense, or even both. Over the past three decades, the US has witnessed a dramatic increase in the prevalence of obesity as well as reports on disparities among the population. With regard to the disparities in the prevalence of diabetes among the US population, the Southern States of the US record the highest obesity rates in the country based on the new report by the Institute for America’s Health. According to the report obesity rates increased in twenty eight states by 2010 with a decline only reported in Washington, DC. Out of the 11 states recording the highest rates, 10 of them are situated in the South, with Mississippi recording the highest rate for six consecutive years (World Health Organization, 2013). Statement of the problem There has been an increasing debate and the controversy over the appropriate intervention measures to be taken in order to curb the prevalence of diabetes in the southern states. The issue is whether the government should intervene and take a stand on the daily recommended dietary consumption. For instance, as a response to this and for the very first time, the Southern Obesity Summit, the largest regional obesity prevention unit, held its 7th Annual Southern Obesity Summit in November, 2013, drawing a majority of the participants from the sixteen southern states. Looking at it from a broader cultural perspective, the increased rate of diabetes can be attributed to the lifestyle of the Southerners and their nutrition. The high prevalence of obesity in the southern states of the US (the Bible Belt) poses challenges to both the government as well as health institutions. This phenomenon complicates the health and the economic situation of the region as well as the high cost of treatment. As pointed out in Wang and Beydoun (2007), the cost of treatment stood at $ 117 billion annually. Today, the cost has almost tripled (Centers for Disease Control and Prevention, 2009). The CDC survey report goes further to indicate that over 30 percent of the population in the Southern States is obese. Studies have shown that obesity in these Southern States is mainly as a result of socio-economic factors, ethnicity, as well as the culture of the Southerners. Review of Literature According to the Institute for America’s Health Report (2010), obesity in America in 2008 cost the nation approximately $147 billion in weight-related medical bills that is double the amount in the previous decade. Parham and Scarinci (2007), point out that people with obesity have an annual medical bill of $ 1,429 higher than the normal-weight people. The leading states in the south for obesity rate include: Mississippi (33.8%), Alabama and Tennessee (31 % tie), West Virginia (31.3 %), Louisiana (31.2%), Kentucky (30.5%), Arkansas (30.1%), South Carolina (29.9%), and Michigan (29.4%) tied with North Carolina (29.4%) (United States Census Bureau, 2009). According to Akil (2011), the higher rate of obesity can be linked to socioeconomic factors such as income, poverty, and unemployment, among others. The study indicates that the higher rates of obesity were recorded among the Southerners as compared to the Northerners. The prevalence was highest in Mississippi, which also recorded the highest level of poverty with 21 percent of its residents living below the poverty line. Alabama and West Virginia, which rank second and third in obesity prevalence rates respectively, are both ranked the fifth poorest (Ezzati, Martin, Skjold, Vander Hoorn, Murray, 2006). Generally, the south has a poverty rate of 14 percent being the most impoverished part of the country (U. S. Census Bureau, 2009). The income disparities among the population is considered as a contributing factor to this trend in the US and more so in the Southern States. The southerners have limited access to healthy food with little purchasing power. The cultural lifestyle of the southerners predisposes them to obesity. Southerners enjoy feeding on fried food ranging from chicken, onions, green tomatoes, and pickles, to corn bread. Nutritional educators attribute the increased rate of obesity to the regional feeding habits. This situation is aggravated by poor physical exercise among the Southerners, since it is difficult for them to exercise outdoors when an opportunity arises, it is often hot, at times over 100 degrees, and humid. Furthermore, states such as Mississippi and Tennessee lack abundant sidewalks and have narrow roads, hence jogging and biking becomes hard for them (Wang Beydoun, 2007). Nutritional education is a significant contributor to the increased rate of obesity among the residents of the southern states of America. Nutrition educators have put concerted efforts in educating the people on the proper eating and exercise habits (Balluz, Okoro Mokdad, 2008). The majority of the population feed on junk food, fried food, and do not engage in regular physical exercise, thus predisposing themselves to obesity. For instance, Arkansas passed a body mass index-screening program, in elementary schools to assess weight and then send the results to the parents. Tennessee, on the other hand, encourages schools to purchase fresh ingredients from the local growers. In 2007, the state of Mississippi adopted certain nutritional standards for its school lunches. All these nutritional interventions are taken in a bid to combat this affliction (Powell, Stater, Mirtcheva, Bao Chaloupka, 2007). Methods The study used descriptive survey design where data was collected and analyzed (CDC, 2013). Since it is hard to study the whole population in the southern United States, the research sample was selected using random sampling technique. The following southern states were selected for the study: Mississippi, Oklahoma, Tennessee, and Arkansas. Colorado was also selected in the sample for comparison. The study was mainly qualitative, and qualitative data was collected and analyzed. Data was presented using texts, to describe the prevalence of obesity among the Southern Unites States. This research paper derives from secondary sources, mainly the obesity and obesity-related health studies conducted in the Southern States and the United States at large, and the above stated southern states in particular. Factual data has been retrieved from articles published in Peer Reviewed Health Journals as well as from world fact sheets. The study collected demographic data such as ethnicity, sex and geographic location. Data analysis was done using regression analysis and analysis of variance (ANOVA). Results and Discussion The research study found that obesity in the Southern States is exacerbated by inadequate significant policies to address issues of community design, such as suburban sprawl and sidewalks, as well as wider accessibility and affordability of healthy food options including the ‘urban grocery store gap’ (World Health Organization, 2013). The results indicated that there is a correlation between ethnicity and obesity in the southern United States. This high prevalence is mainly attributed to the lifestyle of southerners who mainly feed on fried foods. For instance, in 2004, a study by the University of North Carolina found out that majority of the food-shopping options in most part of the southern region fall under the category of ‘convenient stores’ since traditional grocery stores are situated too far away, hence the aforementioned gap. The lifestyle of Southerners is a predisposing factor to obesity due to their dietary habits. In addition, the high rate of o besity in the southern states is as a result of economic constraints. The majority of the states in the southern region are ranked among the poorest in the country (Ezzati et al, 2006). Colorado recorded the lowest rate of obesity, according to the study results (Akil, 2011). The researcher included Colorado in the study sample so as to check for any disparity and/or offer a comparison. The findings of this study provided a justification for hypothesis that there is a significant relationship between obesity and the Southerner’s nutrition education. Conclusion Deriving from the finding of this study it is evident that the rate of diabetes is highest among residents of the southern states of the United States. The causes are mainly attributed to socioeconomic factors, culture and lifestyle, as well as ethnicity. However, the US government has put in place policy measures to combat the affliction. The intervention measures are mainly skewed toward provisional of nutritional education and implementation of poverty reduction strategies. The health status was found to improve with the rise in incomes. The poorer people have a limited access to groceries and health care. Limitations of the Study Since it was hard to study all the states in the south, only a few states were selected for the study. Moreover, there could be other predisposing factors for obesity rather than those focused on by the researcher. The demographics of the study also need to be more detailed, the study did not address race and income levels nor did it cover the environment of green space available for exercise within the studies. Recommendation for further Research There is need for further research to check for any relationship between obesity and other factors such as education, gender, heredity, climate and age. Similar studies should be extended to other states in the north to establish other causal factors that could be leading to the increased obesity rates in the south as compared to the northern states. Routine (BMI) Body Mass Index calculation, weight, height and blood pressure should be conducted at all routine patient visits. If the BMI is above 85 percentile, initiate farther screening. Obesity warrants immediate attention; consider using the HEAT clinical practice guidelines (McAdams, 2010). The key to battling obesity is prevention in the early stages; this will be led by promoting health eating and exercise to the new generation of youth. References Akil, L. (2011). Effects of Socio-economic Factors on obesity rates in four southern states and Colorado. National institute of Health Journal. 21 (1): 58-62. Balluz, L. S., Okoro, C. A, Mokdad, A. (2008). Association between selected unhealthy lifestyle factors, body mass index, and chronic health condition among individuals 50 years of age or older, by race /ethnicity. Ethnicity Dis. 18(4):450–457. CDC, (2013) Health Disparities and Inequalities Report United States. Retrieved on February 20, 2014 from: www.cdc.gov Ezzati, M., Martin, H., Skjold, S., Vander Hoorn, S. Murray, C. J. (2006). Trends in national and state-level obesity in the USA after correction for self-report bias: analysis of health surveys. J R Soc Med. 99:250–257. McAdams, Cynthia (2010). The environment and pediatric overweight: a review for nurse practioners. American Academy of Nurse Practitioners, 22 (9), 460-467. Dio 10,1111/j.1745-7599.2010.00537.x Parham, G. P. Scarinci, I. C. (2007). Strategies for achieving healthy energy balance among African Americans in the Mississippi Delta. Prev Chronic Dis. 4(4): A97. Powell, L. M., Stater, S., Mirtcheva, D., Bao, Y. Chaloupka, F.J. (2007). Food store availability and neighborhood characteristics in the United States. Prev Med. 44(3): 189–195. The Institute for America’s Health. Retrieved on January 23, 2014 from: www.healthy-america.org United States Census of Bureau (2009). Cen-Stats Database. Retrieved on January 23, 2014 from: www.censtats.census.gov Wang. Y., Beydoun, M. A. (2007). The obesity epidemic in the United States—gender, age, socioeconomic, racial/ethnic, and geographic characteristics: a systematic review and meta-regression analysis. Epidemiol Rev. 29:6–28. Word Health Organization. (2013). Obesity and overweight. Available at: http://www.who.int/mediacentre/factsheets/fs311/en/index.html